SkullCandy耳机开拓欧洲市场

极限耳机品牌SkullCandy开始瞄准欧洲市场，近日在巴黎展出了新产品系列Skullcandy Supreme Sound，并且与当地的著名音乐制作人Onra推出了专属限量的音乐专辑和限量产品Skullcandy Supreme Sound Aviators，仅在专业音乐制品店铺 Democratie and Betinos Record Shop发售。

With the recent launch of its new campaign Supreme Sound, Skullcandy is zeroing in on the European market with several projects that have an even stronger focus on music. The first in the series, a collaboration with Paris-based producer Onra and musical artist and close friend Walter Mecca, will feature a limited run of exclusive tracks on vinyl and custom engraved Skullcandy Supreme Sound Aviators, which will only be found at two shops in the region: Democratie and Betinos Record Shop.

“Simply put, music is an increasing focus with our new brand message, Supreme Sound, being so prominent,” says European Brand Manager Thierry Peuchot. ”The European market has its specialities, and this explains the dedicated European approach. These are the first steps to a complete music program that will unfold in 2013.”

Peuchot shed some additional light on the brand’s new music-focused  campaign, how it’s differentiating marketing efforts across the pond, and how the brand hopes to gain a new consumer base within the European market by working together with its retail partners.