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Nike 6.0 "Lightning Bolts" BMX 展会

时间:2010-04-30 15:57 来源: 作者: 点击:

Nike公司的6.0系列产品开展了一次"Lightning Bolts" BMX展会活动,现场除了展出部分专为6.0系列设计的BMX车鞋新品,还展出很多以BMX为主题的艺术作品,并且邀请了Mike Spinner, Maxime Charveron, Nigel Sylvester等车手进行了现场表演。

As Nike vamps up for the 2008 Beijing Olympics, we saw an increased attention to sports specific offerings. For the BMX events, a special Dunk Gyrizo was created. With that in mind, the recent Nike Sportswear re-launch in Beijing presented another opportunity for Nike to push its association with the extreme sport. The Lightning Bolts exhibition featured not only a live demo by Nike 6.0 riders, Mike Spinner, Maxime Charveron and Nigel Sylvester but also various other exhibitions. A series of artist customized name plates were on hand as well as a display of Michael Lau's special Nike Blazer for the China BMX Federation.

Michael Lau为中国BMX协会设计的Blazer新品

 


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