Billabong吞并RVCA

 

7月11日，著名冲浪品牌公司Billabong宣布全资获得了美国加州滑板服饰品牌RVCA的经营权，也就是说RVCA已经是属于Billabong公司旗下的又一个滑板品牌，继2001年Billabong公司吞并板界大牌Element后，Billabong就一直没有停止过扩展的脚步，从冲浪到滑板甚至户外，Billabong目前已经持有18个品牌的独立经营权，其中包括大名鼎鼎的Nixon极限手表品牌，不知Billabong的老对手Quiksilver在看到这个消息后会有什么动作来反击呢？

 

Billabong扩展版图时间表
Von Zipper ( March 2001)
Element (July 2001)
Kustom and Palmers Surf (October 2004)
Honolua Surf Co. (January 2004)
Nixon (January 2006)
Beachworks (2006)
Xcel Wetsuits (September 2007)
Tigerlily (December 2007)
Quiet Flight Surf Shop (June 2008)
Dakine (August 2008)
Kira Surf (June 2008)
Sector 9 (June 2008)
Two Seasons (October 2008)
Swell.com (November 2009)
License agreement with Plan B (March 2010)
Becker Surf & Sport (May 2010)
Bids on West 49 (June 2010)
RVCA (July 2010)

 

 

 

Billabong 北美区总裁 Paul Naude

After months of rumors, Billabong International announced today that it has entered into an agreement to acquire Costa Mesa, California-based apparel brand RVCA for an undisclosed sum. The acquisition notice comes as little surprise, as speculation of the news has been circulating since early spring. In fact, during an exclusive TransWorld Business interview conducted in May, RVCA Founder Pat Tenore made this statement when asked whether the brand was for sale:

“RVCA started in my garage and I have given it everything I have for the past 9 years. Ultimately, I want to do what is right for the brand, my team, and everyone involved with RVCA. I think I have a responsibility to keep an open mind and not close any doors or miss opportunities.”

 

 

RVCA创始人Pat Tenore