Alli Sports开通滑板网购平台
美国大型极限赛事组织Alli Sports近日开通了该公司的新分支 Alli SHOP网络购物平台,引进了众多知名滑板大牌开始了滑板产品的网络销售。在成功举办了Dew Tour, Gatorade Free Flow Tour, Lucas Oil AMA Pro Motocross Championship等多项国际知名极限赛事后,Alli Sports尝试进军零售业,但选择了从网络入手,Alli Sports全资购买了加州的Standard Boardshop网购平台,打造为自家的滑板产品网购巨头,并力邀传奇滑手Chris Miller, Roger Harrell, Chris Ortiz入职Alli SHOP。据Alli Sports President / CEO Wade Martin 说,美国滑板产业的零售正在发生巨变,Alli Sports作为业界的领军组织将抓住这一机遇,整合赛事活动的资源为各个滑板品牌和众多滑手提供更直接的购物体验,相比较CCS或Active等网购平台,Alli SHOP具有更多优势,国际赛事活动的支持是其他对手无法比及的。
Alli Sports, the company behind the Dew Tour, Gatorade Free Flow Tour, Lucas Oil AMA Pro Motocross Championship, and other events, which is owned by NBC, announced today that it has acquired California’s Standard Boardshop and will be rolling out a new e-commerce site called the Alli Shop. The company, which is headquartered in Illinois, also opened a new office in Carlsbad, California to house the company’s creative, editorial, and e-commerce functions. The office is being headed up by Chief Creative Director and skate legend Chris Miller, Roger Harrell and Chris Ortiz. Standard’s current staff is also housed in this office.
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