VANS首家香港专卖店正式开业

香港 ( 2009年4月17日)- Vans公司荣幸地宣布Vans首家香港专卖店即将正式开业，新铺位于香港旺角朗豪坊L6-18号，拥有40平米的店铺面积，店内经营包括Vans男女款新品鞋、各种服饰与配件，并展现着Vans在极限运动、艺术、音乐、街头文化领域的辉煌历史，包括Vans赞助的传奇滑手Tony Alva, Steve Caballero, Christian Hosoi等，都有着特别介绍，这些都是亚太地区的其它Vans专卖店所没有的。

Vans朗豪坊店铺继承了Vans专卖店一贯的风格，使用木材、水泥、钢铁的设计风格完美体现着南加州的冲浪、滑板、年轻文化所代表的那种自然与街头的原始美，店铺设计也通过极限运动与年轻文化传递着创造力和自我表达的关键信息，这也正是Vans生活方式的主旨。

“旺角是香港年轻人聚集和街头潮流最为流行的购物地点之一，尤其是花园街和朗豪坊，也是展示Vans产品和提升Vans品牌曝光率的理想平台，无论是在该地区还是国际上，” Vans亚太区主管Mitchell Whitaker这样说道。“这个店铺将为消费者提供体验Vans品牌43年来的南加州销售传统的机会，却是在香港最流行和年轻人购物聚集地的地方。”

Vans将于4月28日晚间8-11点庆祝新店正式开业，届时新店开业的前100名顾客将获得Vans送出特别礼品，并现场提供免费酒水和特邀音乐DJ Becareful 又名 Sam Lee。

About Vans

Vans, Inc., 有限公司是VF Corporation (纽约证券所: VFC) 公司旗下的子公司, 是在年轻文化市场领域的领军生活方式品牌.  Vans 产品系列, 包括运动 和 高性能鞋产品, 服饰 和 附属产品, 滑雪靴 和 固定器 和 Pro-tec, Inc. 专业护具系列, 在美国境内通过 156 家公司自有店铺 进行销售, 并且工厂仓库作为独立的零售店铺. 在国际上, Vans 在近 50 个国家 通过发行商, 销售代理和国内办公室等网络来销售其产品.  Vans 通过很多活动和目标来支持和推广极限运动生活方式和文化, 例如 Vans Triple Crown of Surfing™, The Vans Cup at Tahoe, Vans Warped Tour™ 等。Skatehere.com

更多有关Vans品牌的信息请浏览 www.vans.com

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VANS OPENS FIRST STORE IN HONG KONG 

Hong Kong ( April 17, 2009)- Vans is thrilled to announce the opening of the first retail store in Hong Kong located at Level 6-18 in Langham Place shopping mall, Mong Kok. The 40 square meter store features men’s and women’s footwear, apparel, and accessories, and pays homage to Vans history in action sports, art, music, and street culture, and legendary Vans sponsored skateboarders Tony Alva, Steve Caballero, and Christian Hosoi, via special feature cases, never before seen in any other Vans Asia Pacific store.

The Langham Place store design evolved from Vans’ heritage utilizing the wood, concrete, and steel evoking raw beauty- both natural and urban- of Southern California’s surf, skate, and youth lifestyle. The design cues communicate the key messages of creativity and self- expression through action sports and youth culture that constitute the Vans lifestyle.

“Mong Kok is one of the most popular shopping destinations for youth and street culture in Hong Kong with Fa Yuen Street and Langham Place, which makes this location the ideal platform to showcase Vans products and heighten the exposure for the Vans brand regionally and Internationally,” said Mitchell Whitaker, Director of Vans Asia Pacific. “This store will offer consumers the chance to experience Vans’ 43 year old Southern California heritage while shopping in one of Hong Kong’s most trend and youth driven retail destinations.”

Vans will celebrate the store opening with a Grand Opening party open to the public at the store location on April 28th, 8- 11pm, with special giveaways for the first 100 guests, free drinks, and DJ Becareful a.k.a. Sam Lee.

About Vans

Vans, Inc., a subsidiary of VF Corporation (NYSE: VFC), is a leading lifestyle brand for the youth market. Vans collections, which include active and performance footwear, apparel and accessories, snowboard boots and bindings and the Pro-tec, Inc. line of protective gear, are sold in the United States through 156 company owned stores and factory outlets as well as independent retailers.  Internationally, Vans sells its goods in approximately 50 countries through a network of distributors, sales agents and foreign offices.  Vans supports and promotes the action sports lifestyle through such events and destinations as, the Vans Triple Crown of Surfing™, The Vans Cup at Tahoe and the Vans Warped Tour™.

For more information on Vans please visit www.vans.com